BACKGROUND AND OBJECTIVES: Environmental degradation, especially that related to water, has the potential to result in an unhealthy life. Humans drinkable water for basic needs, but poor water quality can cause disease. One of the solutions of households to obtain drinkable water is to subscribe to water companies. This study presents the notion of community engagement related to urban drinkable water supply, specifically by examining the willingness of community members to pay for such services in response to environmental pressures.
METHODS: This study used purposive sampling methods to determine the value of willingness to pay, identified challenges in the community through a questionnaire on drinkable water in Jakarta, Indonesia, and conducted estimation using ordinary least squares. This research used a sample of 503 households in Jakarta.
FINDINGS: The coefficient values of the control variables, namely, daily income (0.448), education level (4.344), and age (628.1), exhibited a positive correlation and statistically significant impact. Results indicate a positive and statistically significant association between the coefficient values of the variables of interest, namely, water quality (8.663) and water source (21.248), in willingness to pay for drinkable water. A one-unit increase in the coefficient score impacts the willingness to pay value, measured in Indonesian rupiahs. Findings indicate that the majority of the respondents expressed readiness to pay for drinkable water valued below 100,000 Indonesian rupiah per month, which is equivalent to under 6.30 United States Dollars. The suggested strategies for addressing the diverse issues encompass the necessity of implementing structural reforms involving the engagement of local leaders to enhance empowerment. This approach holds promise for effectively resolving the drinkable water crisis. Technical effort in shaping the behavior of urban communities in using and appreciating water is also essential to sustain the environment.
CONCLUSION: Environmental contamination issues have become a reason for households to subscribe to water companies. Customers are willing to pay to obtain clean and potable water. This study is essential as a basis for formulating policies that can be used by drinkable water companies regarding community members’ ability to pay for water, preferences, and participation in protecting the environment.
- Considering environmental issues in water pollution, Jakarta society chooses drinkable water by company with a WTP perspective of less than IDR 100,000 (0.063 USD)per month;
- The control variables (income per day, education level, and age) and the interest variable (quality of water and main water source) have significant effects on WTP drinkable water;
- The urban community in Jakarta should be empowered to be aware of the environmental issues to maintain the wáter resources.
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