Environmental Management
O. Gryshchenko; V. Babenko; O. Bilovodska; T. Voronkova; I. Ponomarenko; Z. Shatskaya
Abstract
BACKGROUND AND OBJECTIVES: Environmental guidelines and principles of sustainable development are becoming increasingly popular and are a priority for most business areas. One of the widely developing eco-destinations is green tourism, which is gaining a profitable and priority status, especially for ...
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BACKGROUND AND OBJECTIVES: Environmental guidelines and principles of sustainable development are becoming increasingly popular and are a priority for most business areas. One of the widely developing eco-destinations is green tourism, which is gaining a profitable and priority status, especially for lower middle-income countries. The purpose of the article is to determine the strategic marketing support for the development of green tourism on the example of Ukraine and its regions based on an approach to its assessment in terms of environmental and tourism competitiveness.METHODS: The authors used general scientific and specific methods: comparative, critical and system analysis, synthesis to search and group indicators of ecological and tourism competitiveness. Distance method, ranking, economic and statistical analysis were implemented to analyze the green tourism potential in each region in Ukraine and reveal the leaders and outsiders among them. For the accumulation, processing, visualization of data and forming the matrix of green tourism, based on data for 2015-2019, potential Microsoft Excel, Figma and Canva tools, Harrington scale were applied.FINDINGS: The approach to estimate the green tourism potential based on the ecological and tourism regional competitiveness according to the author’s list of 37 indicators were proposed, the matrixes of green tourism potential of Ukrainian regions in 2019 and 2020 were developed, and strategic marketing support according to sustainable development for green tourism business were proposed. Strategic marketing support of green tourism development in Ukrainian regions was defined based on ecological and marketing strategies.CONCLUSION: The author's approach makes it possible to systematically assess the potential of green tourism using up-to-date statistical information. According to the tourism and environmental competitiveness rating, the regions with the most significant and worst potential were found. The positive dynamics of the development of green tourism in 2019-2020 were revealed. The results are the basis for providing comprehensive environmental and marketing support to ensure sustainable development and gain additional competitive advantages in the green tourism business.
Environmental Engineering
V. Babenko; V. Sidorov; Y. Koniaieva; L. Kysliuk
Abstract
This article discusses the prospects for the development of the implementation of scientific and technical cooperation. On the example of international cooperation between Ukraine and Chile, there are approaches to improving the procedure for developing cooperation priorities. The current state of these ...
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This article discusses the prospects for the development of the implementation of scientific and technical cooperation. On the example of international cooperation between Ukraine and Chile, there are approaches to improving the procedure for developing cooperation priorities. The current state of these relations does not reflect real trends in the development of international economic relations in the vector of strengthening the scientific and technical component. Based on the analysis of analytical materials, one of the priority areas of the joint development of scientific and technical issues may be the use of non-traditional renewable energy technologies. Both in Ukraine and in Chile there are objective factors (natural, resource, socio-economic, environmental-technological) for their development. For Ukraine, it is interesting the experience of the scientific and production implementation of these technologies and the organizational and economic support of these priorities in the context of state and regional policy. All these aspects, including through the exchange of intellectual products, will make it possible to increase the effectiveness of support policies, the innovative susceptibility of subjects of production and business activities of Ukraine and the corresponding development of producers and consumers' motivation to non-conventional renewable energy technology.
Environmental Management
V. Babenko; I. Perevozova; O. Mandych; T. Kvyatko; O. Maliy; I. Mykolenko
Abstract
The level of information today is decisive in the socio-economic development of the country. The purpose of the article is to identify the most influential factors in the process of developing informatization in the context of international globalization. The assessment of factors influencing world information ...
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The level of information today is decisive in the socio-economic development of the country. The purpose of the article is to identify the most influential factors in the process of developing informatization in the context of international globalization. The assessment of factors influencing world information is based on the following stages: forming incoming information about the state of world information, a methodical approach to assessing the impact of world information, modeling the interrelation of components, the influence of world information as hidden factors in the development of information. Factor and correlation analyses are carried out within each cluster with a single level of information by groups of countries. Based on the calculation of factor loads, the most influential indicators have been determined, which serve as the basis for the formation of the informatization process mechanism in the countries of each cluster group. Accordingly, for example, from Innovations and Improvement Factors the major ones were only for the second cluster: Government efficiency and Efficiency of goods market and for the third cluster was the Global Competitiveness Index. The study allowed to determine the main priorities for the development of information in the context of clusters, formed in accordance with the level of information development in the country of each group. Interpretation of the results allowed determining the most influential factors in the development of informatization of the countries of each group, which is the basis for forming recommendations on organizational measures to increase the level of informatization in the context of international globalization.